Loyalty Program
As this is an ongoing initiative, I'm keeping the product details intentionally light, focusing instead on my role and how I deliver my part.
Type
Marketplace
, B2C
I'm responsible for the end-customer experience, designing the user journeys and making sure they stay consistent and intuitive, with UX aligned to the brand guidelines and the goals of the program. My scope covers the functional side of key areas of the store, from the customer account, through marketing touchpoints, to the purchase flow, making sure these pieces connect into one coherent experience.
As the concept evolves, I translate it into a fully working HTML prototype, an interactive build with state, conditional flows, and richer interactions in place. Stakeholders and users can click through and pressure-test the real experience early, before anything is handed to engineering. I build these prototypes with the help of Claude, which lets me move from rough concept to a functional, interactive product quickly and iterate as decisions change. Alongside the prototype, I produce high-level technical documentation that maps the key flows and logic, giving the development team a clear, structured reference to build from.
